The IIR Bride Show 2011 and 2012 event and exhibition’s modern neo-classic look was created specifically to target the more sophisticated Middle East market.

The benefit driven design

The look for this specific design capitalize on the product benefit which is a healthier food option. With the emphasis on the words “GUILT FREE” it reinforces the selling proposition of every product line. With the texts, graphics and colours shouting on every label, it conveys the product’s message directly to its health conscious target market. The look also captures the freshness and modernity of the product which will appeal through time.

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